Advertising
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Get Online!
The new vwww.visiteastofengland.com website has been developed to offer tourism businesses in the region a number of opportunities to enhance their profile within the pages of the website and to raise their visibility by doing so.
Online advertising and promotion can seem a bit daunting, and therefore we have broken down the packages available into easy to understand sections, explaining what is available, the costs involved and the benefits that come with each option.
With recent VisitBritain research showing that more than 45% of all consumers use
Tourist Board websites when making decisions on where to stay - promoting yourself on www.visiteastofengland.com is not only a simple process, but it is also one of the most cost effective methods available for raising a 'tourism business' profile.
Because of the diverse nature of tourism businesses in the region, from large
multi-national hotel chains to small bed and breakfast properties, big tourist attractions and small one off events - we have created a package of promotional opportunities that allow partners to pick and choose what is best for them, and probably more importantly, what best suits their marketing budgets.
East of England Tourism is happy to help when it comes to the production of any creative - so to make a booking, or for more information about any of the packages available, please contact David Clarke on +44 (0)1284 727479 or dclarke@eet.org.uk
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Enhanced Website Entries
Every VisitBritain or AA quality assessed accommodation provider in the East of England can have an entry on www.visiteastofengland.com Following feedback from partners in the region we have established two levels of entry - allowing everyone to have their details on the website, but also allowing those who require more information to have the option of enhancing their entry.
The free basic entries provide the following level of content:
- One picture
- 20 word description
- Property address
- Contact telephone number and email address
- Room details
- Ability to provide online booking
Enhanced entries will not only be listed above a basic entry in search results - but will also allow accommodation providers and attractions to include the following information:
- All of the content as per a basic entry, plus
- Three additional images
- 150 words of text
- Website link
- Ability to promote special offers directly into a dedicated page on the website
East of England Tourism Members at Level 2, 3 and 4 automatically qualify for an enhanced website entry.
Non-members and Level 1 Members can upgrade to an enhanced entry for £50 + VAT per year.
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Online Advertising
Within the design of the new website a number of positions have been created to allow for online advertising by partners.
These positions will allow accommodation providers, attractions and event organisers to select specific pages within the website to position their promotion, and gain maximum return as a result. For example a cycle hire company may wish to advertise within the 'cycling' section of the website; or a hotel in Cambridge may choose to advertise on the 'Cambridge' information page.
These positions are available in monthly period slots, and cost from just £50 + VAT (per slot) - within the website, or from £200 + VAT (per slot) on the Home Page. For a detailed breakdown of advertising prices, please click here for our pricing guide
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‘On the horizon' Consumer e-newsletter
Since its launch last summer the ‘On the horizon' consumer e-newsletters have proved to be one of our most popular methods of promotion.
The monthly e-newsletters are sent to our considerable database of visitor email addresses, all of whom have opted in to receive information from us. Each edition includes information about the region, plus hints, tips and inspiring ideas of things to do and see in the area over the following month.
In order to allow tourism providers at all levels to participate in our campaigns the e-newsletters are divided into sections - and we have created a number of different packages to meet any marketing budget.
Key partner package includes:
- Enhanced listing in any two sections.
- Link from the newsletter to relevant content on www.visiteastofengland.com
- Access to full statistics and feedback from the campaign.
Cost per insertion: £500 + VAT.
Secondary partner package includes:
- Enhanced listing in one section.
- Link from the newsletter to relevant content on www.visiteastofengland.com
Cost per insertion: £250 + VAT.
Basic partner package includes:
- Basic entry within one section.
- Link from the newsletter to relevant content on www.visiteastofengland.com
Cost per insertion: £75 + VAT.
Advanced accommodation partner package includes:
- Enhanced content within accommodation section.
- Link from the newsletter to relevant content on www.visiteastofengland.com
Cost per insertion: £250 + VAT.
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Online Competitions
Our statistics show that the competition page on www.visiteastofengland.com is one of the most popular on our website.
With this in mind we created positions within the new website that will allow us to promote competitions on the behalf of our partners. These competitions have proved extremely successful so far with more than a thousand visitors (on average) to the site
entering per month.
With terms and conditions for competitions likely to vary considerably we will treat all competitions on an individual basis to gain the maximum exposure and to generate the largest number of entries.
For more information about submitting a competition prize - please contact David Clarke on +44 (0)1284 727479 or dclarke@eet.org.uk
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Special Offers
As with the competition pages on www.visiteastofengland.com the special offers and incentives pages of the website are very popular. With the varying discounts and offers available from our providers we constantly review the way that we present these offers to visitors to www.visiteastofengland.com
These special offers often form part of larger marketing campaigns, such as the extremely successful Let's Go Campaign, run in conjunction with National Express East Anglia.
If you wish to include a special offer for an attraction, event or accommodation establishment - please contact David Clarke on +44 (0)1284 727479 or dclarke@eet.org.uk
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